8 ways to optimize your site for shopper conversion

130,000+ research hours inform these site optimization ideas. Help improve the way shoppers experience your brand.

8 ways to optimize your ecommerce website

Looking for help increasing sales and building brand trust? Access Baymard Institute’s benchmarks based on extensive ecommerce UX research. 
 
In this ebook, you’ll learn:

  • Eight ways to optimize your site for conversions.
  • Techniques to meet shopper needs when they visit your site.
  • Tactics to boost shopper purchase confidence and build brand trust.

 

GET THE REPORT

Fill out the form to download the report.

About Buy with Prime

Buy with Prime is a suite of conversion and fulfillment services that help brands grow their DTC business by offering Prime members the best of Amazon, on their own websites. Learn more

About Amazon Pay

Amazon Pay makes shopping easier by letting shoppers use their Amazon account information to complete purchases on your website. No need to remember multiple logins and passwords. Learn more at pay.amazon.com.

About Baymard Institute

Baymard Institute is an independent web research institute with a main focus on ecommerce usability and optimization. Since being founded in 2009, Baymard Institute has conducted large-scale ecommerce usability testing, published 150,000+ structured, best practice examples from top online retailers, and consulted for 71% of all Fortune 500 B2C ecommerce sites.

  • Privacy notice
  • Site terms